Skip to content
Typeroll CMS

tr-import-url — Import from a URL

Triggers on: “import from Squarespace/Wix/Webflow”, “copy content from”, “rebuild this site”, any non-WordPress URL the user points at

For WordPress sources, use tr-migrate-wp instead.

What it does

Section titled “What it does”
  1. Fetches the source site’s homepage and sitemap to build a URL inventory
  2. Learns the target Typeroll site’s design (settings, partials, example pages)
  3. Fetches each source page, strips platform-specific classes and structure, transfers images
  4. Creates pages as drafts in the target site
  5. Creates redirects from old URLs to new slugs
  6. Shows a preview for review
  7. Publishes and deploys after approval

Platform notes

Section titled “Platform notes”

Squarespace

Section titled “Squarespace”
  • Content is inside .content-wrapper or [data-section-theme] blocks
  • Images are usually high-res originals — they transfer well
  • Strip all Squarespace JSON-LD (it’s their own schema)
  • Gallery blocks → the AI agent converts to CSS grid with <img> tags

Wix

Section titled “Wix”
  • Check what each public page returns; JavaScript and access restrictions can limit direct fetching
  • the AI agent will ask you for an HTML export or take screenshots as reference
  • Screenshots are layout references, not a substitute for text and original media

Webflow

Section titled “Webflow”
  • Usually fetchable with clean HTML output
  • Classes like w-container, w-row, w-col-* are stripped
  • Webflow CMS items are server-rendered and appear in the HTML

Static HTML

Section titled “Static HTML”
  • Often the cleanest import — fetch, strip nav/footer, keep body
  • Table-based layouts (pre-2010 sites) get converted to CSS grid

See the separate guides for Squarespace, Wix and Webflow for migration scope, exclusions and review steps.

Example prompts

Section titled “Example prompts”
Import the content from https://acme.squarespace.com — keep the same pages
but adapt them to our current Typeroll design.
Rebuild this Wix site in Typeroll: https://acme.wixsite.com/studio
Here are the screenshots I exported.

What gets stripped

Section titled “What gets stripped”
  • Platform-specific CSS classes (sqsrte-*, wf-*, elementor-*, fl-*, divi-*, vc_*)
  • <style> blocks from the source (they reference external fonts and classes that don’t exist in Typeroll)
  • Analytics and tracking scripts (set those via site settings → scripts_head)
  • Cookie banners, chat widgets, nav/header/footer

What gets kept

Section titled “What gets kept”
  • All semantic HTML: <h1>–<h6>, <p>, <ul>, <ol>, <img>, <a>, <table>, <blockquote>, <figure>
  • YouTube and Vimeo <iframe> embeds
  • Images (transferred through Typeroll’s media storage)
  • Text content and structure

Drafts first, always

Section titled “Drafts first, always”

All imported pages start as status: "draft". The AI agent shows you a preview and asks for approval before publishing. This gives you a chance to review the content before it goes live.